Electric idea gets snubbed
09 Jul, 2011 04:00 AM
THE only electric car manufacturer in Australia has been snubbed by the Australian International Motor Show.
Castlemaineâ€™s Blade Electric Vehicles chief executive Ross Blade said the business had been excluded after a vote was taken by the motor showâ€™s board, which is made up of major foreign car manufacturers.
â€œWe have been excluded explicitly,â€ he said.
â€œItâ€™s unbelievable that Australiaâ€™s only all-electric-vehicle manufacturer could be excluded from exhibiting its product.
â€œI am led to believe that the motor show board is comprised of representatives from the major car manufacturers and I think if this is true then their decision is both regrettable and short sighted.
â€œIf we were a small wine grower it would be outrageous for us to be excluded from the countryâ€™s biggest trade fare.
â€œIâ€™m still shocked.â€
The company has been manufacturing and selling the all-electric Blade Electron since 2008.
Despite being licensed for full volume automotive manufacture Bladeâ€™s application to exhibit its new Electron DG product at this yearâ€™s Australian motor show was rejected by the motor showâ€™s board.
Blade had intended to use this yearâ€™s Melbourne show to announce the release of its Electron Deep Green product.
Mr Blade said despite being a small manufacturer the company was still held to the same safety standards as the big players.
â€œWhat rattles them I think is that as a small manufacturer weâ€™re able to bring new technology, such as the latest in batteries and recharge capability, to market in advance of the majors,â€ he said.
Blade has more than 40 Electrons on the road today.
The Australian International Motor Show finishes tomorrow and did not return calls made by the Bendigo Advertiser.
Australian International Motor Show here:
Contact Person: Russ Tyrie - Event Director
Tel: +61 3 9829 1213