It means you can now have a rear wheel Clyte hub motor with a semi-normal amount of gears without making the wheel ultra-fragile. The classic 4X motors require absurd amounts of dishing to put a lot of cogs on them, so if you were to lace it up to accommodate 8 gears and say load it up with 50kg of cargo, then there's a very serious risk to potato chip the wheel. But with offset flanges doing that ought to work out fine, so in this way it's a solid improvement for Clyte rear hubs.
Unfortunately it's still a spin on freewheel instead of a cassette. The problem with screw-on freewheels is that the bearing is far from the fork end, so there's a lot more stress on it. I've broken two such axles on conventional bikes. For the same reason, these have a limited amount of cogs on them, I think 8 is the max you can get. There used to exist some very strong freewheel hubs, notably Maxi, but today they've disappeared, they were high end hubs intended for touring bikes. Nowadays screw-on freewheels are used on low end bikes, mid to high end ones use cassettes. With a cassette system the freewheel is built into the hub, it makes for a lighter hub, you can change a single cog at a time, the mechanism is generally more reliable and it's lot stronger due to the axle length thing.
Edit:
I notice the cables exit on the stronger side, +1
Also, not sure I dig the flower hubcap things.