Looks like it says 15,800 yuan ($2,372, did the exchange rate drop that fast or did I screw up?)) original price under the #1 and 14,800 is the Hair day? price, whatever that means. Granted I don't know any Chinese, so could be very, very wrong. I'm relying on google to translate for me. It does look like under #5, the bike will start shipping on August 20th. I imagine this is somewhat of a kickstarter campaign with pre-orders. That is where the 2000 yuan comes in as a deposit.
I just can't find a contact button on the web page. I tried to email them from the Sur-ron page, but never heard back.
Dirt,you are right. All the important information was translated correctly except the hair day. It should be initial release price.