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Hot on the heels of Apple entering into the electric car business (first with batteries, but aren't electric cars just really big iPads?), now we have Richard Branson hints at Virgin electric cars to rival Tesla
Elon Musk: Model S not a car but a 'sophisticated computer on wheels'
Never mind that the charging infrastructure just isn't there. Its fashionable for world's technology elite to have some skin in the game it appears."We have teams of people working on electric cars," Branson said. "So you never know-you may find Virgin competing with the Tesla in the car business as we do in the space business. We will see what happens."
Elon Musk: Model S not a car but a 'sophisticated computer on wheels'
“We really designed the Model S to be a very sophisticated computer on wheels,” Musk said Thursday, while announcing software updates for his Model S. “Tesla is a software company as much as it is a hardware company. A huge part of what Tesla is, is a Silicon Valley software company. We view this the same as updating your phone or your laptop.”
Analysts agreed, saying Tesla is taking a design approach that looks at a vehicle as an electronic device rather than a machine. Cars will become platforms for apps that can change or improve their functions rather than having their performance frozen in place at the time of purchase.
“You are seeing a convergence of the car and the mobile phone,” said Efraim Levy, auto industry analyst at S&P Capital IQ.