Friction drive is alive and well. Z.A.P. (zero air pollution) brand is still being made and sold and it works. http://www.ebay.com/itm/ZAP-SX-Electric-Bike-Kit-power-up-your-bike-and-go-green-/111089023346
About 18 years ago, or so, I bought one and installed it on my beach bike. Since it was my first foray into ebikes I enjoyed it immensely. It did not perform as advertised on the above ebay website but for all practical purposes it was a great inexpensive way to test the waters. It was great for assisting on hills and didn't really effect the wear on my front tire which is where it was mounted. The single 12 volt battery didn't weigh much and mounted conveniently and provided a great learning experience as to why amp hours were so important as regular small 12 volt lead acid batteries simply didn't have the power required to work anywhere near properly.
I don't remember how long I used it but when I found out about the Crystalyte 1000 watt hub motor kit with 48 volts the checkbook came out and that, with an eventual upgrade to LiPo4's, cemented my love affair with ebikes. The discovery of endless sphere allowed me to get the advice necessary to keep that system running for several years and thousands of miles. I will concede the bike looked a bit Rube Goldberg after awhile but it worked remarkably well.
That bike is now gone, sold to a happy new owner a couple of years ago and I'm enjoying my new Pedago Interceptor, a transition I would never have even considered without my initial foray into ebikes with the ZAP. Friction drive works, it's cheap and its fun.