My wife says, "don't spend any money on me" for all of it: birthday, Christmas, Mother's Day, V-day....all of it. She doesn't even want me spending three bucks on a card, and she means it. The ladies at work say, "She doesn't mean it. She wants cards, flowers, jewelry, etc." but my wife really doesn't want it.
I, on the other hand, love toys: bikes, cameras, electronics, etc., and she likes to buy it for me.
one year I was pseudo-complaining to my dad that my wife wouldn't let me get her a new bike for her birthday (my wife is afraid of bikes because she's crashed a few times and I wanted to get her a Trek Pure so she could have both feet comfortably flat on the ground at stops....which is when she usually falls). She said no to the bike, so my dad said, "She can't say no if I pay for half of it."
So he and I split the cost, and she couldn't take it back. And the beautiful part is that she loves it. She's never like bike riding until now. Sure, it's a slow bike, but it's extremely comfortable, and she never crashes. She takes it to the store when the weather is warm, and rides with the kids. She was so happy that she immediately made me go back out and buy a bike rack for the mini-van so that we can take our bikes on vacation. We rode all over Ana Maria Island in Florida last summer and she had a wonderful time.
Here she is (on the far left). My daughter is next to her, followed by my niece and her dad (my wife's brother). I took the pic.
I also bought her an Ipad last year, and she was bummed.
Now she can't put it down.
I've gotten it right a couple times, but most years I just make her a card and take her to dinner. That's really all she wants.