I honestly don't understand the hype as it's not really game changing nor it's market position or even it's design.
Design:
Essentially useless area in the frame which could have been used for greater capacity or at a minimum future OEM upgradability.
A hub motor "motorcycle" will never be on par with a true mid-motor motorcycle.
Weird seat style for its intention.
Honestly seems like the designer used a mountain bike running a hub motor for his inspiration.
Market position:
Won't sell in Europe because it can't be ridden on a 125cc/150cc license. If you have an A2 or full license might as well get something a lot more powerful.
I know I know, but the price.
For the price I'll forgive the hub motor but I honestly think they shot their own foot with the "futuristic" or whatever they want to call it design. Could have given it internal storage which would be a huge selling point or advertise some sort of range extender at an extra price.
It's definitely going to sell especially when compared to the horrible examples other manufacturers are producing at abhorrent prices.
Sondorsx, if you ever see this post.
Make another with an 11kW continuous motor with a hub motor designed to achieve 65mph top speed, modify the chassis design to allow OEM upgradability such as a range extender that serves as internal storage by default and I promise you they will sell like hot cakes in Europe at least. Would be on the limits of A1/L3e license capability while undercutting every single other choice by price & design (storage/range extender).
Edit:
Also what's with the website itself as well as all the news articles of this bike quoting the power in kWh