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Does Musk’s Gigafactory Make Sense?
So, will Tesla build, yes or no? Just a "a savvy business move" or another SpaceX type endeavour the pundits said would fail and has been wildly successful?Tesla’s audacious plan to build a giant battery factory may mostly be a clever negotiating tactic...
... The project seems more puzzling in light of the hard times at other electric car battery factories in the United States. In 2009, President Obama announced an ambitious $2.4 billion grant program intended to launch an electric car battery industry in the United States. That effort, so far, has failed—factories were built, but sales have been poor because electric car sales have been slow. All of the battery makers involved have struggled (see “Too Many Battery Factories, Too Few Electric Cars”), and one, A123 Systems, went bankrupt....
... Whether the gigafactory is actually built, and whatever the final factory looks like, the way Musk has been promoting it may prove to be a savvy business move. Announcing the factory at an early stage, and with an ambitious size, could be good for negotiations with states, especially given the proposed size of the factory. Some states are even reconsidering laws that restrict how Tesla can sell cars in their state, which could help open new markets for the automaker...
... Proposing such a huge undertaking might also make it more likely that Panasonic or some other partner will later go along with a less ambitious plan—say, a factory to supply 100,000 cars. “Panasonic can’t afford to lose the business,” says Anderman.